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About the Escape Pollution Project
FACT:
"Vehicles contribute greatly to air pollution by emitting CO, NOx,
ozone, VOCs, HAPs, CFCs, and particulate matter, each driver who makes personal
changes in driving habits contributes to the reduction of air pollution."
- Air Pollution Fact Sheet
Q: What is Escape Pollution?
A:
The
Escape Pollution project is a local online resource for residents of Kelowna who are
becoming environmentally
conscious and are looking for information on the eco-options that are available
throughout
the city. The project features a blog promoting local green news, products and
solutions along with tips for eco-friendly living. There is a forums area that
is used by the visitors to browse for specific topics and ask questions about
local environmental issues and experts from within the city can offer their
advice and tips to the rest of the community. There's also a Lively chat room
where visitors can discuss topics in real-time. The Escape Pollution project is also a
brand building medium for businesses in the community that are looking to build
an eco-friendly image. Visitors can see quickly on the home page which companies are environmentally
friendly. With businesses striving to be more environmentally conscious,
they have an outlet to promote their brand and products. The project offers an
online sponsorship model where businesses or individuals can promote their brand
and at the same time support the local environment. The sponsorship dollars will be used to 'escape pollution' initially
by financing a couple of Ford Escape Hybrid vehicles. The funds will
also be used to make energy-saving renovations to a couple of existing
homes. Then, the funds will be used to purchase a 'green home' that makes use
of renewable resources and energy efficient products. All of these will be done
in the beautiful city of
Kelowna.
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Q: Why should I buy sponsorship space on
Escape Pollution?
A: First, your company's brand image will be associated with a local,
environmentally friendly website; companies on the home page are linked to being
conscious about the impacts on the environment.
Next, you will be promoting your products and services; with a relationship established, your environmentally friendly
products, solutions and actions will be mentioned in the blog first hand.
Also, you can introduce and market your green products and changes in
policies to a targeted audience; your company lifestyle changes can be discussed
in the blog and in the forums. Finally, you will be indirectly supporting the
local environment by supporting the purchasing of hybrids and supporting
energy-efficient life changes. Also, it is hoped that this site will become a point of interest through many
discussion circles from which traffic will be generated for your site.
It uses a unique concept where offline sponsorship is brought online to a targeted audience.
Sponsorship on vehicles has been around for years, but never has is it been
brought online and marketed in a creative way. It should be noted that Ford has already taken an interest in the developing site. Global
and local visitors will see the sponsors on this site and this exposure becomes a great brand builder for the
company.
New marketing tactics will be explored to bring visitors to the site using today's marketing toolkit to generate buzz
including word of mouth, viral marketing, local and national media interest and
social marketing.
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Q: How much does it cost?
A: The sponsorship cost is based
on the "Name-Your-Own-Price" (NYOP) model
where the sponsor specifies a monthly price for a sponsorship spot on Escape Pollution;
and the price is either matched or negotiated with a return offer. We understand
that different companies have different budgets when it comes to promoting their
brands. That is precisely the reason we have introduced this model where even
the smaller companies can promote their products and services without paying too
much of a premium. In addition, companies can be creative in their offered
price; they can provide a service and/or a product in exchange for brand exposure.
If a normal monthly subscription method is chosen as compensation then payment can be made easily and
securely using PayPal. The ad on the vehicle and the homepage will potentially be seen by
thousands of people locally, and in surrounding areas. Purchasing in the early
stages is recommended because as demand increases, so too will the price for
sponsorship space.
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Testimonials & Media Mentions
BC Travel Guide
"We are anticipating a high level of response from our ad spot
on Escape Pollution. Compared to other advertising sites, it is very economical and we are glad that we have one of the first spots.
As popularity increases, so will the price. We are looking forward to increased brand recognition and traffic for
our own site."
Amira's Kitchen
"I am thoroughly impressed with this novel advertising idea! I haven't seen this model before. I anticipate that Escape Pollution will be the
talk of the town and when it is picked up by media outlets, my online site traffic will snowball"
Revelstoke Lodge
"This concept will catch on and we expect to reap the benefits! It's a low cost method
of online advertising. We expect that our advertising efforts here will
be multiplied through word of mouth from people who first see us on Escape Pollution."
Discover Okanagan Tours
"What a worthy project to support! I can’t wait to see the ‘Escape Pollution’
Ford Escape Hybrid cruising around the Okanagan! This is a great cause
and we are extremely happy to support the Okanagan Valley"
Marketing Shift Article Feature
An article
on Escape Pollution published by Marketing Shift titled "Escape Pollution In A Ford Escape Hybrid"
Interview
Q & A interview session with the Escape Pollution creator
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NAME YOUR OWN PRICE - FILL OUT THE FORM
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• The "Name-Your-Own-Price" (NYOP) model allows you to specify a monthly subscription price
for a sponsorship spot which is either accepted outright or a return offer is made.
Note: You can be creative in your offer; you can
provide a service and/or a product in exchange for brand
exposure as well.
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• Purchasing ad space does not mean you own any part of the
home page or this site, but rather you are given the opportunity to submit an image and link which will then be linked to from the home page.
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• You must have the authority to provide the image and link for your website. Images must be the exact size required, GIF or JPEG format and a reasonable file size and not be animated.
Images must be 85x28. Please email the image, link address
and alt tag description to
sales@escapepollution.com after payment is accepted.
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• Images and links cannot be adult/obscene/offensive, and we decide what is appropriate for this site. If you submit an image or link that is rejected, you can provide an alternative, and if all else fails, your money will be refunded and you will lose your ad space.
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• Funds must be fully received and cleared before your
ad goes live on the homepage; usually within 24-48 hours (unless ad space requests are high). The
virtual Escape Pollution Hybrid is updated once a week so your ad will
appear on the homepage right away but on the vehicle upto a week later. If you have any questions
please send them to
info@escapepollution.com
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Once your link has been accepted and published on the home
page you cannot claim a refund (1st month's sponsorship cost) or change the actual image or
link.
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• If the site is subject to a denial of service (DoS) attack then we can not be held responsible for not displaying the website and the ads on it. However, we will do our absolute best to get the site back up and running again. The site may
also encounter downtime for maintenance but this will be kept to an absolute minimum.
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• The
price of a single ad block is determined by demand. As demand increases, the
ad price will increase (i.e. the return offer will be higher).
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•
By clicking on the 'Subscribe' link in the official
sponsorship email, you are accepting the Terms
and Conditions outlined on this page.
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• We reserve the right to update these Terms and Conditions to protect the interests of our clients.
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• Add
an Escape Pollution sponsorship badge.
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Beautiful Kelowna, Okanagan
Valley, British
Columbia
The City of Kelowna
Located in South Central British Columbia with a population of 105,000 people,
Kelowna is the largest city in the Okanagan Valley. Often referred to as the
Hawaii of Canada, Kelowna has a beautiful lakeside setting, surrounded by
mountains. A true four season playground, there are activities year-round that bring in visitors from all over the world.
Golfing, water-skiing, hiking, biking, wine-sampling, and snowboarding are just some of the highlights. Kelowna
offers the fine amenities of a larger city coupled with the beautiful orchards and vineyards of a small farming town
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History
- The name Kelowna was derived from an aboriginal term meaning 'Grizzly
Bear'. Incorporated in 1905 as a town of 600 people, Kelowna has
exploded and is projected to have a population of over 200,000 by
2020. Kelowna recently celebrated its centennial in 2005 which was a
huge success!.
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Attractions
- Okanagan Lake offers a wide range of activities from parasailing to house-boating. There are four ski-hills nearby for skiing, snowboarding, snowmobiling
and many other winter activities. There are over 18 golf courses in Kelowna. The city also has a unique cultural district that boasts museums, art
galleries, distinctive shops and fine restaurants.
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Festivals
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From award winning spring wine festivals to the summer Wakefest,
Kelowna seems to have festivals in every season
for every person. From Snowfest in January to the International Dragon
Boat festival in the summer to the Kelowna International Regatta (which
has over 100 years of history behind it), Kelowna has a festival for you.
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Tourism
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Orchards, vineyards, wineries, ski hills, golf courses, beaches,
festivals, fine galleries, and award winning food can be enjoyed all
through-out the year. With all Kelowna has to offer you will want to
return over and over again!
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